CASE NR.4
Elida Calamita x Valeria A. x Lucia V.
UPV Digital Marketing Exam
Target Analysis
Market Analysis
Social Media Management
Rebranding
Packaging Design
Digital Marketing
Visual Identity
CASE NR.4
Elida Calamita x Valeria A. x Lucia V.
UPV Digital Marketing Exam
Target Analysis
Market Analysis
Social Media Management
Rebranding
Packaging Design
Digital Marketing
Visual Identity
Molotov is a rebranding project I have made with my colleagues for the Digital Marketing exam I sustained while I was in my erasmus in the Polytechnic University of València.
After learning about marketing, target and competitor analysis, along with the processes behind the surface of websites and social media pages, we had to create a brand identity from scrap, and after that we were asked to rework and rebrand the project of other groups.
We were picked to work on Molotov, a cocktail activity based in València.
CONTACT ME →
Molotov is a rebranding project I have made with my colleagues for the Digital Marketing exam I sustained while I was in my erasmus in the Polytechnic University of València.
After learning about marketing, target and competitor analysis, along with the processes behind the surface of websites and social media pages, we had to create a brand identity from scrap, and after that we were asked to rework and rebrand the project of other groups.
We were picked to work on Molotov, a cocktail activity based in València.
CONTACT ME →
Cocktails with never seen before flavours.
Enjoy Cocktails. In a revolutionary way.
Locality and tradition: only pure and fresh ingredients of València, support locals and offer true quality.
WHAT IS IT?
WHAT DOES IT LOOK FOR?
Being an international level referent.
Sustain and mantain its mediterrarean roots.
GOALS:
Optimize marketing by focusing on social medias.
Collaborations with social influencers.
HOW TO REACH THE GOALS?
Create attractive and local content.
Collaborations with social influencers and famous people.
Create eye-catching slogans.
Create packaging meant for true and concrete moments.
Cocktails brand with never seen before flavours.
Enjoy Cocktails. In a revolutionary way.
Locality and tradition: only pure and fresh ingredients of València, support locals and offer true quality.
WHAT IS IT?
WHAT DOES IT LOOK FOR?
Being an international level referent.
Sustain and mantain its mediterrarean roots.
GOALS:
Optimize marketing by focusing on social medias.
Collaborations with social influencers.
HOW TO REACH THE GOALS?
Create attractive and local content.
Collaborations with social influencers and famous people.
Create eye-catching slogans.
Create packaging meant for true and concrete moments.
Concept: casual hangouts, evenings, etc...
Pack of 4-6 drinks.
Possible gadget inside the pack: stickers, playing cards, coasters, etc...
THEMATIC PACKS:
PACK NUMBER 1:
FRIENDS
PACK NUMBER 2: WEEKENDS
Concept: disconnecting, terraces, late evenings, relaxing, etc..
More premium and fresh drinks.
Simplified and more relaxed graphics.
PACK NUMBER 3: PARTY/FESTIVAL
Concept: night, music, energy, summer and diversion.
Strong flavours, tin cans (stronger).
Collaborations with DJs.
Concept: casual hangouts, evenings, etc...
Pack of 4-6 drinks.
Possible gadget inside the pack: stickers, playing cards, coasters, etc...
THEMATIC PACKS:
PACK NUMBER 1:
FRIENDS
PACK NUMBER 2:
WEEKENDS
Concept: disconnecting, terraces, late evenings, relaxing, etc..
More premium and fresh drinks.
Simplified and more relaxed graphics.
PACK NUMBER 3: PARTY/FESTIVAL
Concept: night, music, energy, summer and diversion.
Strong flavours, tin cans (stronger).
Collaborations with DJs.
TU BEBIDA,
TU MOMENTO.
UN SAPOR PARA
CADA PLAN.
DONDE ESTES,
MOLOTOV ESTA.
A flavour for each plan.
Your drink, your moment.
Wherever you are, there's Molotov.
TU BEBIDA,
TU MOMENTO.
UN SAPOR PARA
CADA PLAN.
DONDE ESTES,
MOLOTOV ESTA.
A flavour for each plan.
Your drink, your moment.
Wherever you are, there's Molotov.
REBRANDING PROCESS.
REBRANDING PROCESS.
Flavour: Bombay Sapphire gin, blueberries and hibiscus flower.
GRAPHIC ELEMENTS
RABIA AZUL:
MOLOTOV X BACARDì
Flavour: Beefeater gin, lime and spicy ginger.
LONDON RIOT:
MOLOTOV X BEEFEATER
TEQUI-ERO:
MOLOTOV X JOSé CUERVO
Flavour: José Cuervo Tequila, pomegranate and black pepper.
FUEGO SALVAJE:
MOLOTOV X BACARDì
Flavour: Bacardì ron, mature mango and a hint of mild chili.
Flavour: Bombay Sapphire gin, blueberries and hibiscus flower.
GRAPHIC ELEMENTS
RABIA AZUL:
MOLOTOV X BOMBAY SAPPHIRE
Flavour: Beefeater gin, lime and spicy ginger.
LONDON RIOT:
MOLOTOV X BEEFEATER
TEQUI-ERO:
MOLOTOV X JOSé CUERVO
Flavour: José Cuervo Tequila, pomegranate and black pepper.
FUEGO SALVAJE:
MOLOTOV X BACARDì
Flavour: Bacardì ron, mature mango and a hint of mild chili.
PACKS
PACKS
PERSONALIZED ORDERS:
Based on style and target;
Pack includes merchandising with caps, tote bag, bracelet and Molotov cup;
Goal: for the packaging to be visually unique.
COLLABORATIONS:
NOT ONLY BIG INFLUENCERS:
Microinfluencers (10k-100k followers);
Local influencers, for local visibility;
People that are already clients;
Instagram stories or reels to sponsor the cans.
PERSONALIZED ORDERS:
Based on style and target;
Pack includes merchandising with caps, tote bag, bracelet and Molotov cup;
Goal: for the packaging to be visually unique.
COLLABORATIONS:
NOT ONLY BIG INFLUENCERS:
Microinfluencers (10k-100k followers);
Local influencers, for local visibility;
People that are already clients;
Instagram stories or reels to sponsor the cans.
STYLE
STYLE
Interface of the page
Instagram posts look-a-like.
Instagram stories look-a-like.
Instagram reels look-a-like.
Interface of the page
Instagram posts look-a-like.
Instagram stories look-a-like.
